Barbara Kruger is a “contemporary American artist known for her use of bold red, white, and black type overlaid with images of cultural critique. Her work examines the stereotypes and behaviors of consumerism through the eyes of feminist discourse with jarring sophistication... Kruger offers up short phrases such as Thinking of You (1999-2000), You are a captive audience (1982), or I shop therefore I am (1987) to convey brief yet pointed criticisms.” She once described her own practice by saying, “I work with pictures and words because they have the ability to determine who we are, what we want to be, and what we become.”